Microsoft asked us to help build awareness internally around three levels of data security – high, medium, low and public data.
Given an internal audience is frequently bored to death with memos and corporate communications we figured we could have some fun. Dog fun. Using dogs as a metaphor for data we created a system that is memorable and shareable. We suggested everything from laptop stickers and online profiles through to giant engaging wall graphics. Right now the dogs live within Microsoft and serve as a constant but friendly reminder to keep an eye on your data and where it’s been.