With strong strategic positioning earned through category leading work and the annual Best Global Brands report, Interbrand was struggling to build a credible story around its creative expertise. This challenge called for a platform aimed at both internal and external audiences that balanced and connected our strategic and creative thinking in a way that had not been done before.

The result was IQ, a quarterly experience that includes a variable-format print magazine, an online experience, live launch events and conferences.

To date the first two issues directly influenced approximately $1 million in new revenue for the agency.