Microsoft was given a hero space at the 2014 Cannes Festival of creativity. They asked us to re-imagine what a hole in the world would look like if it were to connect the creative class in Cannes and NYC.
Over five days we encouraged people on both sides of the world to interact and enjoy performances from both cultures. Activations included live bands, digital artists, parties and live painting.
With a global reach, the Hole in the World gained great international exposure -12,000 delegates, 94 countries, 35,000 entries, 30,000 daily footfall.