AGT and WME/IMG saw an opportunity to launch a data-powered platform that reshapes live events and reaches fans worldwide. With little more than a rough concept, the JV needed a brand and experience to attract the interest of top talent and their fans. HEED's brand, campaign, and app were designed to cut through the noise and command the attention of an audience inundated with entertainment apps. The platform is positioned as a tool that "pulls you in," drawing fans closer to the events they already love. The identity and the platform design support a variety of content, from fashion shoots to football data. HEED premiered in 2016 at Euroleague and NYFW.